So this was my adventure into the next installment of Stella Artois. This time for their Cidre brand. The aim was to try and get the UK market to say ‘C’est Cidre not Cider..’
I worked on this production with Mother London and the renowned Director Johan Renck producing the agency pre-production and shoot right through to post-production and playout.
Here are some stills of the next Stella Artois 4% Triple Filtree campaign that I was honored to be a part of.
On this project I was brought in by Mother London to assist in overseeing the post production and playout.
Title: Lift 4% Client: Stella Artois Agency: Mother London Creative directors: Gustavo Sousa Creatives: Ana & Hermeti Balarin Director: Agustin Alberdi Producer: James Lethem/ Debbie Ninnis Executive producer: Blake Powell Production company: Landia / Stink Director of photography: Ray Coates Art director: Vera Arico Wardrobe: Silvana Grosso Editor: Art Jones at work Post production: MPC
The BFC’s new venture FASH/ON FILM is a complete schedule of screenings and events dedicated to the specialism with an additional mentoring scheme sponsored by River Island. On Saturday evening I went to the UK premiere of “Diana Vreeland: The Eye Has To Travel” which totally changed my life. This woman is my hero.
I highly recommend everyone seeing this documentary if they’re looking for a little inspiration in any aspect of their life. Watch out for its International September 2012 release.
This is a film I Produced with Kathryn Ferguson and White Lodge. “Hymn of the Haruspex” was screened at “A Shaded View on Fashion Film” presented by Diane Pernet at the Centre Pompidou in Paris on 7, 8 and 9th October.
A sneek peek of the film I just produced with Kathryn Ferguson commissioned by Diane Pernet for A Shaded View of Fashion Film (ASVOFF) screened at the Centre Pompidou this weekend. This was an art collaboration with Charlie Le Mindu.
I recently produced three films with Hidden Agency for Fashion East’s MAN SS12 which were released for London Fashion Week. The menswear designers were Shaun Samson, Matthew Miller and Martine Rose.